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The Dip

by Seth Godin

In this edition of Bitchin’ Books for Business, I talk about a little book that tells you when to quit and when to stick, The Dip by Seth Godin. This hour and a half (audible) book read by the author kinda totally (definitely) changed my mindset this year. I’m of the strong opinion that everyone should read this, period, starting around age 12.


XOXO Torre

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